A question that a few people have asked is:
Why is unit two called commercial design?
Does it mean that all assignments have to be commercially focussed?
The answer to the second question is simple: “no”. The title is just a reference to the fact that the unit is about skills that are critical for commerical contexts. Design clients could mean anything from city councils to children, to social sectors. Please don’t be misled by the title.
In answer to the first question, Unit Two has two topics:
- Understanding the client’s wants and needs in which:
• Teacher will: provide a client brief; and identify economic, social and cultural factors to be considered.
• Students will: use drawing and low-fidelity prototyping appropriate to the need or want
analyse the need or want of a client; write a design brief to define the problem.
- Working as a team to develop a project that they then pitch - focussing on the part of the design process that leads to communicating an idea to a client or owner. They do this in teams and work collaboratively:
Students will: use drawing and low-fidelity prototyping appropriate to the problem
collaborate to devise ideas and synthesise design concepts; evaluate against criteria;
pitch a design proposal to a client.
In short, part of the unit is focussing on empathy and part of the unit is focussing on working as a team to reach the point where a refined concept can be pitched.
I do, of course, advise reading the detail under unit 3 in the syllabus