I know that there are many people that are more versed in design ideas than me. But I have to share this design ideas that I have just heard from the people from 99% invisible. Click here
It is the idea that some buildings can be broken down into either a duck or a decorated shed. Examples for ducks would be buildings that look like the product they are selling, frank gerhy buildings or the Sydney opera house. Examples of decorated sheds are buildings that have a nice frontage and that it all. Such as old country main streets or IKEA (but it’s not even that decorated).